100 Conversion Optimization Case Studies

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If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!

Overview and Results Achieved:

CloudSponge had an outdated website design:

This is the redesign:

The new design achieved a 33% conversion increase.

Key Findings:

-You can see the difference between the two designs. One is boring, has one call to action, and gives no good reasons why anyone should choose CloudSponge. The new website lets visitors view a demo and also gives them reasons to try CloudSponge.

If your website looks like the original CloudSponge, get a new design. It’ll pay for itself once you see a conversion bump.

Source:

http://99designs.com/designer-blog/2010/10/26/how-cloudsponge-increased-conversions-33-using-99designs-case-study/

Overview and Results Achieved:

L’Axelle wanted to get more people to click on their add to cart button. This was their original homepage:

This was the test:

L’Axelle describes the original copy as being comfort oriented. They sell on the basis of people feeling relieved and relaxed.

The test copy is action oriented. It is about solving a problem.

The action oriented headline and copy earned a 38.3% conversion rate, 93% better than the original.

Key Findings:

-”Put an end to sweat marks” is action oriented and assures some relief for customers. Adding the word “end” makes it sound like they won’t get sweat marks ever again. If the headline read “Reduce Sweat Marks,” the copy might not have performed well.

Source:

http://www.abtests.com/test/125001/landing-for-laxelle

Overview and Results Achieved:

The Weather Channel wanted to turn people into premium subscribers. They decluttered their homepage and had a single action. These changes increased conversions 225%.

Key Findings:

-When in doubt, simplify. Simplicity is difficult and requires restraint, but it’s much easier for visitors and helps them make decisions.

Source:

http://www.marketingsherpa.com/article/case-study/how-to-convert-225-more

Overview and Results Achieved:

37signals changed the design of their Highrise product page. While they’ve done many tests, we’ll feature one where they had a white background and tested it against a background of a customer. Here is the test and results:

And they tried a long page with the same background vs a short page. The long page performed worse:

Key Findings:

-As you can see, the type of background with the person really sticks out from most of the other pages on the internet. It may signal to the visitor the importance of the website and make them want to read more of the offering.

Source:

http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-final

Overview and Results Achieved:

The Sims 3 wanted to get more people to register. They tested their value proposition.

The original page:

The test:

The test increased game registrations 128%.

Key Findings:

-As you can see, the test emphasizes “free.” If your product is free or offers a free trial, don’t hide it. Let people know, because most are willing to try something that is free.

Source:

http://www.widerfunnel.com/proof/case-studies/the-sims-3-doubles-game-registrations-by-identifying-the-most-compelling-offer

Overview and Results Achieved:

Nature Air had 17 separate landing pages. They did a single A/B test on each landing page. The control did not make the CTA prominent:

Then they put the CTA in the content area:

Conversions went from 2.78% to about 19%, meaning their conversions improved 591%!

Key Findings:

-No matter how compelling your offer, if you don’t make it easy for visitors to click on something, they’ll never know. Make your CTA prominent, part of the content area, and easy to find. You’ll preferably want to keep it above the fold.

Source:

http://www.blastam.com/blog/index.php/2009/06/google-website-optimizer-increases-conversion-591/

Overview and Results Achieved:

FigLeaves sells women’s apparel on their website. They added product reviews to the site, and this change made customers 35% more likely to purchase.

Key Findings:

-Helping the visitor navigate and make decisions proves once again to be helpful at increasing conversions and making the visitor more likely to buy.

Source:

http://blog.arhg.net/2010/02/reflections-on-bryan-eisenbergs-keynote.html

Overview and Results Achieved:

BaseKit wanted to get more performance out of their pricing page. This was the old design:

This is the new design:

BaseKit calls this new version “Bolder, brighter, clearer pricing, nicer design, testimonial, more obvious currency selection.” The new design achieved a 25% higher conversion rate.

Key Findings:

-Your pricing page is just as important as your pricing. The way you present your pricing and the information surrounding it can play a big role in whether the visitor becomes a customer.

Source:

http://visualwebsiteoptimizer.com/split-testing-blog/increase-conversions-pricing/

Overview and Results Achieved:

Hawk Host A/B tested their homepage.

This is the control:

This is the test, with the prominent padlock:

The padlock converted 2-3x better than the original. No official percentage was given.

Key Findings:

-I’m not sure what purpose the globe served, so it shouldn’t be too surprising that a padlock increased conversion rates. It gives a subliminal message of security and assures visitors. Aim to have your images link with your unique value proposition and main message.

Source:

http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/

Overview and Results Achieved:

WikiJob had three testimonials on their homepage. They had a couple of problems with these testimonials, though. The testimonials weren’t attributed to any specific customers and no one even knew if they were testimonials. They were just quotes placed on the homepage. WikiJob did have testimonials, but they were at the bottom of the page. WikiJob decided to A/B test and move the testimonials to the top of the page.

What they experienced was a 34% increase in conversion rates.

Key Findings:

-Testimonials can give visitors assurance that previous people had success with you, thus ensuring your reputability.

Source:

http://www.salesnexus.com/blog/sales/the-importance-of-using-testimonials-2/

Overview and Results Achieved:

Zen Windows had a conversion rate of .75%. They hired a firm that redesigned the visitor flow.

Old design:

New design:

As a result of the redesign, their conversion rate increased to 2.95%.

Key Findings:

-The redesign made it easier for visitors to navigate the website. If your visitors are struggling to navigate your site, you can bet it’s having a negative effect on your conversions. If you’d like to learn what visitors think of your website, check out User Testing.

Source:

http://www.marketingadept.com/blog/2011/01/zen-windows-case-study/

Overview and Results Achieved:

Performable tested their homepage with two buttons: One was green, and the other was red. They kept the text (Get Started Now!) the same.

They found that 21% more people clicked on the red button than the green button.

Key Findings:

-As the article mentions, button color is easy to test. Experiment and you may be surprised with your results.

Source:

http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button-Color-A-B-Test-Red-Beats-Green.aspx

Overview and Results Achieved:

UK airline BMI had an urgent CTA that read “Hurry! Only XX seats left.” When they added a red background to the CTA, they increased their conversions 2.5%.

Key Findings:

-Colors that coordinate with the message may increase conversions. Consistency among text and colors can help reinforce the message you want to instill in visitors.

Source:

http://blog.sendblaster.com/2011/07/25/designing-a-call-to-action-that-customers-can%E2%80%99t-resist/#more-3936

Overview and Results Achieved:

BellaCor offered bonds from Buy Safe to a select group of visitors. They tested this against a group that was not given an option of bonds. The group that was offered bonds had a 10.4% better conversion rate than the control.

Key Findings:

-Consumers want to protect their transactions. They need assurances and security.

Source:

http://www.internetretailer.com/2010/08/26/bellacorcom-boosts-conversions-bonds

Overview and Results Achieved:

Oriental Furniture added a Buy Safe seal to their website. They checked this against the control that didn’t have the seal. After a couple of months of testing, Oriental Furniture experienced a 7.6% bump in conversion rate.

Key Findings:

-Assurances are almost always beneficial for websites and customers.

Source:

http://www.internetretailer.com/2011/01/05/orientalfurniturecom-drives-conversion-76-security

Overview and Results Achieved:

WaterFilters.net needed a search for their website. They turned to Google Site search.

As a result of implementing the search, bounce rate decreased 4% and conversions increased 11%.

Key Findings:

-Aiding visitors in their navigation through your site is a good tactic for increasing conversions.

Source:

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/sitesearch/pdf/waterfilters.pdf

Overview and Results Achieved:

Intuit implemented proactive chat in different areas on their website.

Adding chat to the checkout process increased the average order value 43%. And there was a 20% increase in conversions compared with not using chat.

Using proactive chat on a product comparison page increased sales 211%:

It also was included on their checks and supplies product page:

And on the lead generation page:

Key Findings:

-Introducing proactive chat, where the visitor can see the chat box, may improve conversions if placed in areas of your website where visitors have questions.

Source:

http://www.proimpact7.com/ecommerce-blog/how-intuit-increased-conversion-rate-by-211-just-by-using-proactive-chat/

Overview and Results Achieved:

Crazy Egg got a website redesign and in 30 days improved their conversions 21%. They highlighted a few of their key changes:

-Let visitors try before they buy – the old design

-Align the brand with the audience

-Pay attention to the details

-Test, learn, and never be satisfied

Source:

http://www.dtelepathy.com/blog/design/get-more-conversions-website

Overview and Results Achieved:

Bradley Spencer had this big secure image on a website:

And without the secure image:

The results were surprising – a 400% increase in conversions over 3 days. Four times more people clicked the coupon link.

Key Findings:

-Conventional wisdom says that adding security badges on your site would increase conversions, and 8 or 9 out of 10 times it would. This is one of those rare times when it didn’t. Always be experimenting, you’ll never know what you can remove to increase users.

Source:

http://www.bradleyspencer.com/2010/5-surprising-lessons-from-user-testing/

Overview and Results Achieved:

Device Magic wanted to test if video or an image slider converted better.

The original – with video:

The variation – with image slider:

The image slider increased conversions from homepage to signup page by 35% and subsequent signups by 31%.

Key Findings:

-Every website is different, so it cannot be surprising that an image slider outperformed video. Unfortunately, this video is too long (visitors know they’ll be sitting there for over 4 minutes to watch) and the screencap doesn’t make the video seem too interesting.

Source:

http://visualwebsiteoptimizer.com/split-testing-blog/video-or-image-slider-ab-test/

Overview and Results Achieved:

Express Watches is a UK based online seller of Seiko watches. A big customer anxiety is the fear of getting counterfeit watches. Express Watches A/B tested on whether customers cared more about price or authenticity.

The control – competing on price point:

The variation – assuring authenticity:

The variation increased sales 107% over the original.

Key Findings:

-This result is likely industry specific. In industries where a lot of fraud exists, it certainly helps to prove you’re authentic. This can be applied to other industries as well. Placing badges like “Certified __ Partner” may increase sales.

Source:

http://visualwebsiteoptimizer.com/split-testing-blog/increase-in-sales/

Overview and Results Achieved:

SafeSoft Solutions develops products for customer contact centers. They A/B tested to see if leaving pricing on a landing page increased or decreased conversions.

The control:

The variation:

The variation brought a 100% boost in leads generated over the control. In this case, showing the price did have a positive impact.

Key Findings:

-People have a notion in their head that if a company doesn’t display pricing, it’s likely an expensive product. To get pricing, you have to talk to one of their salesmen and hear a sales pitch first. The variation removes this question and tells the visitor up front what the price is.

Source:

http://visualwebsiteoptimizer.com/split-testing-blog/prominent-price-display-increases-leads-generated-by-100/

Overview and Results Achieved:

UK Tool Centre thought that having an extra product filter on their website was reducing visitor engagement. The filter was a brand of wood care products called Cuprinol.

This is the control:

In the variation, the filter menu was removed:

The variation resulted in an increase of 27% engagement in the product pages. This was due to visitors being less distracted.

Key Findings:

-Don’t distract visitors with unnecessary options.

Source:

http://visualwebsiteoptimizer.com/split-testing-blog/remove-product-filter-increase-site-engagement/

Overview and Results Achieved:

AMD used ShareThis for social sharing. They wanted to increase the amount of sharing among visitors. They tested six variations, with different icons and placement. They tested it on AMD’s Support & Drivers page.

AMD found the best place for your social buttons is the left-position chicklet version with dynamic adjustment based on browser window size:

Key Findings:

-Experiment and learn the optimal place for your social media buttons. Many websites place them on the left-hand side, but only you can test to see what works best.

Source:

http://visualwebsiteoptimizer.com/split-testing-blog/amd-3600-social-sharing-increase/

Overview and Results Achieved:

One company had shopping cart abandonment rates of around 80%. They had the goal of getting it down to 70%, hoping they’d see a 50% increase in sales. Down to 60% and maybe their sales would double. When they factored this in, they knew they had to redesign their shopping cart experience.

Here’s a comparison of their redesign compared to the old design:

As you can see, the new design is greatly improved. There is a little help section along with guarantees on the right, live customer support, customer testimonials, backend improvements, and they shortened and categorized the form.

This resulted in an abandonment rate that went down from 80% to 54%.

Key Findings:

-If you have an abandonment rate in the 80% class or above, it’s time to put some focus into a redesign. Changing a struggling homepage while ignoring the checkout experience will keep you stagnant. Find what the problems are (big or small) and work to fix them. You’ll see improved conversion rates and more income for your business.

Source:

http://experienceblogger.com/post/1081389180/design-for-conversion-checkout-page-redesign

Overview and Results Achieved:

SAP BusinessObjects originally had a small blue text link for its add to cart option.

They added a big orange button on the test:

And increased their conversions 32%.

Key Findings:

-Making a CTA will almost undoubtedly increase conversion rates.

Source:

http://dmu.cdmginc.us/testing-corner-do-bigger-buttons-work-better/

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How to Tap into Instagram’s Massive Audience to Increase E-commerce Sales

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You already know that brands can leverage user-generated photos from Instagram to engage consumers. Today we will measure that engagement and connect it to ecommerce sales.

With Instagram, marketers have access to a huge audience of 100 million active users snapping over 40 million photos per day and posting 1000 comments per second. Instagram is more than a place for selfies and cat pictures. Consumers are photographing and discussing brands every day:

#Starbucks – 2.6 million photos#Nike – 12.7 million photos#Michaelkors – 1 million photos#Chanel – 2.4 million photos#Audi – 1 million photos

Brands of all sizes are becoming keenly aware of the large marketing opportunity with Instagram’s massive audience. However, some brands remain hesitant to add another social platform into the mix because of the often cited problem with social media marketing…

Social media marketing gets a bad rap because, in many cases, it’s not easy to connect one’s effort or expenditure to sales or revenues. In fact, according to a white paper published by Adobe, 88% of surveyed marketers didn’t feel they could accurately measure ROI from social media marketing.

Sure, most marketing platforms can track likes, follows, shares, etc., but it usually ends there. Linking those metrics to incremental revenue remains more art than science. And if you ask 10 different people the value of a new follower, you’ll get 10 different answers.

Marketers are hungry for tools that not only help with social media marketing, promotions, and campaigns but that also provide a measurable and causal link to what really matters – sales! The problem has been that social media marketing shares some similarities with traditional advertising:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half – John Wanamaker

The good news is that new tools, platforms, and services emerge every day attempting to bridge the gap between social media marketing expense and revenue. Whether you use an end-to-end SaaS platform, cobble together various services, or tap directly into Instagram’s API, if you follow the steps outlined below to leverage user-generated content from Instagram, you’ll be on your way to increasing your ecommerce sales.

Have a look at the following diagram that breaks down the overall strategy into simple steps:

Launch a campaign or contest to aggregate, curate, and display user photos onto a microsite or Facebook page tab (engage consumers)Identify your products and link photos, from microsite or Facebook page tab to ecommerce product pages (increase traffic and click-throughs)Embed customer photos directly onto product pages (demonstrate social proof)

If you’re not Nike or Starbucks with millions of hashtagged photos of your brand already on Instagram, you’ll likely need to launch a campaign or photo contest to get your audience jazzed about sharing brand relevant photos you can aggregate, curate, and display.

Let’s say you are a clothing brand and you’re planning an online end of summer sale. You could launch an Instagram contest around a theme of “Capture your favorite summer moments in XYZ for a chance to win a $500 online shopping spree.” Great! It’s pretty straightforward, and you can expect to get some content to leverage.

While I could devote an entire post to effectively launching and promoting user-generated photo campaigns, I’ll leave you with a few tips to get you started:

Since you’ll be aggregating content through a hashtag, make it easy for consumers to share photos with your brand by choosing a hashtag that balances uniqueness with simplicity.

Also, you’ll definitely want to avoid blending too many words into one hashtag. Instead, focus on making it memorable and brandable.

And please look for hidden words if you combine multiple words… You don’t want to end up like Susan Boyle with her new album launch party #SusanAlbumParty. Take another look… Maybe this will help you see it – #SusAnalBumParty. True story.

Get your fans to focus on your brand by giving them a specific theme to capture (that includes your products). If the theme is too broad, you’ll end up with a lot of mish-mash and unrelated photos. If the theme is too narrow, it will discourage people from participating because it will be too difficult to snap an appropriate photo. Keep it simple and think of ways fans can easily capture photos of themselves, relatives, and/or friends using your products in fun ways.

The first step you’ll need to take if you want to leverage fan photos is to give the photos a place to live online. I’ve seen many brands launch photo contests through Instagram and not provide a gallery anywhere for people to view submissions. This is a terrible waste of effort, time, and resources.

Depending on your objectives, you’ll want to host a microsite for entries or display them in a Facebook page tab. Make sure whatever content aggregation tool or service you use gives you the ability to moderate photos. The last thing you want to do is pull hashtagged photos straight from Instagram’s API without moderation.

Once you’ve figured out how you’re going to engage your audience, you’re ready for the next steps where the real value is created. Aggregating user-generated content has little value if you don’t leverage it.

So you’ve launched a campaign, your fans are submitting boatloads of brand relevant photographs, and you’ve given all this content a place to live online. That’s a great start but have a look at the campaign example below.

If I’m a consumer viewing photos on this contest page and I fall in love with the sweater worn by the girl in the picture, I would have to manually navigate to the brand’s ecommerce site and spend 20 minutes trying to find the product.

If someone is interested in making a purchase, not only is this scenario not ideal, it could alienate a potential customer who cannot find the product in your store or discovers that it’s no longer available.

The easiest solution here is to identify your products in fan photos and link them directly to your ecommerce pages from your microsite or Facebook page tab gallery so consumers can go directly to your store to complete the purchase. (See below.)

Normally, social promotions, contests, and photo campaigns are a great way to drive engagement but do little for online purchases. By taking an extra step to identify/link your products to your ecommerce pages, you can help bridge the gap between your platform that provides fans with a fun way to interact with your brand and your social promotion that helps drive additional web traffic and revenues.

Since you can easily monitor the traffic and conversions from these links, begin to look for purchasing patterns to see which photos are a) driving the most traffic and b) resulting in the highest number of new sales. With this information, you can decide to more prominently feature certain photos in your contest gallery or take it to the next level and embed these photos directly onto your product pages.

So far we’ve seen how you can launch a campaign to drive traffic to product pages. Now we’ll see how to use customer photos from Instagram to increase conversions. First, a word about a psychological concept called “social proof,” which was made famous by Robert Cialdini, a noted psychologist and the author of Influence: The Psychology of Persuasion.

Social proof is the simple but powerful concept that people tend toward conformity, especially when feelings of uncertainty are high. Basically, we’re sheep. We tend to like what other people like and mimic the behavior of the groups we want to be a part of.

Normally, when consumers visit a product page, they are immediately shown professionally produced photographs of products, and, in the case of fashion, often on models that don’t look anything like them. What would happen if we could show real customers using your products on your product pages? In some cases, conversions have been shown to increase up to 30%.

Showing real customer photos on your ecommerce pages serves two purposes. First, seeing real people using your products helps build consumer confidence about your products. Second, it helps demonstrate social proof by showing your products are desired by others, precisely at a time when a customer may be feeling uncertain about making a purchase.

Try it yourself with an A/B test. Serve up two versions of the same product page, one with embedded customer photos from Instagram and one without, and you should see a noticeable increase in conversions from product pages with customer photos.

There are two best practices of putting real customer photos on your product pages:

Match the product page with the product in customer photosPlace complementary photos of other products and have those thumbnails link internally to other ecommerce pages

While anecdotal, the first option probably is going to have the highest impact on conversions, while the second option will help with product discovery for visitors already on your site.

If you’re interested in implementing any kind of marketing to leverage user photos from Instagram, you’ll need to ensure compliance with Instagram’s TOS. This means not saving any photos but displaying them from the Instagram URL, so if a consumer removes their photo or marks it private, it will be reflected wherever you might be showing their photo.

Finally, make your intentions clear to your audience. If your intention is to use fan photos on your ecommerce pages, get your customers excited about the opportunity. Encourage them to share their best photos with your brand for a chance to be featured on your product pages. You’ll find your fans love to associate with your brand as long as they know what you’re up to and they are participating willingly.

Instagram is no longer a niche social platform. In fact, 68% of the Interbrand Top 100 brands are on Instagram. And as more jump on board, brands will be looking for new ways to tap into their audiences and harness the marketing potential of Instagram. Establishing a presence on Instagram is one thing, but tapping into user content to power your ecommerce sales is a whole other challenge.

Now, as you were reading this article, you might have been thinking, “Great, I love these ideas, but how am I supposed to do all of this without making a major investment?” Luckily, there are affordable platforms, tools, and services out there that can help your brand get started with any of the above ideas.

About the Author: Michael Zsigmond is the founder of Fanbase Media, a Vancouver based B2B SaaS startup that helps brands leverage user-generated content from consumers on mobile and Instagram. You can learn more about Fanbase’s marketing platform at www.getfanba.se or follow us on Twitter: @fanbaseapp.

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eCommerce Checkout Tricks: Ask for Less and They’ll Buy More

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If shoppers have committed to buying a product, your job is to get them through checkout as swiftly as possible. To do so, ask as little of them as possible.

Most online stores assume the best way to streamline purchases is to reduce the number of steps in a checkout, hence the popularity of “one-step” checkouts. But a one-step checkout is no different from a five-step checkout if it demands the same input from customers, just condensed onto one page. The only real difference is that customers have to squint more.

To truly ask less of customers, the checkout has to take on the burden. Below are four unique areas where the checkout can do the work for the customers:

Web forms ask for addresses in the same format that people use on envelopes. It’s what people are familiar with, and it reduces the chance for errors.

However, in a world where we can deduce information and categorize relationships into tables, there’s a better way to format the fields.

By moving the zip code form to the front of the address entry, we can use information already available to us in order to streamline customer input. Using free lookup tables, a checkout can match the exact values for city, state, and country solely from the zip code. The checkout does the work, thus eliminating the need for customers to type in the information.

In order to validate credit cards, payment providers still need to know the type of credit card being used. As a result, we see lots of checkouts still asking for the credit card type upfront along with the credit card number, expiration date, and the 3- to 4-digit CVV (card verification value) number.

But just like the zip code lookup, the credit card type can be calculated by the credit card number itself. All credit cards from a common provider (Visa, MasterCard, Amex, Discover, etc.) follow a pattern.

As a result, an algorithm can be used to calculate the credit card type based solely on the first few digits of a user’s credit card. Scores of checkouts are doing this now, including Google Checkout and GitHub.

Most checkouts start with a potentially jarring set of questions: “Are you new here or a returning customer? Don’t remember? Follow this hyperlink.”

This is yet another scenario where algorithmic detection can help answer the question. The user’s email address can be looked up automatically in the e-commerce store’s database to determine whether a customer record exists.

If it does, a login prompt can appear. Otherwise, the user can move forward undisrupted.

Though most standard e-commerce checkouts have corrected this, some still fail to select a default shipping method for their user.

By selecting the most inexpensive option by default, the checkout does the work of filling in yet another form for the user.

Many e-commerce stores are on a hosted solution where customizing the checkout is just not possible. For those stores, try the following:

Create a feature request ticket on your hosted solution’s support system. Let them know it’s a feature you want as it directly relates to your store’s conversion rates. The more money you make, the more they make too. This way there is dual incentive to making into the next version release.Create an extension/module/plugin on your own, through your developer, or through a freelancer on eLance (also consider Matchist and Odesk). Most hosted solutions allow you to install extensions that enhance existing features. Sometimes checkout extensions already exist: For Magento Store owners, Awesome Checkout includes all 4 optimizations stated above. There are also 100+ checkout extensions available at Magento Connect.For Virtuemart users, extensions are the easiest way to start. Extensions like CMSmart fill in Country and City from IP Geo Location.For PrestaShop owners, add-ons can be used. Add-ons like Module One Page put zip code before city and country.For Zen Cart owners, plugins for checkout exist. Some checkouts there skip the user login process like Fast & Easy Checkout.For Shopify owners, apps are not available when it comes to the checkout experience. But utilizing Google Checkout or Paypal is a great alternative as it contains many of the improvements described in this article.Move to a self-hosted e-commerce solution. Shopping carts like Shopify, BigCommerce, and Magento Go are hosted by the companies that make these solutions. Switching to a community or enterprise version of the software might give you the flexibility you require. This is the last alternative but for high-grossing e-commerce stores, 1-10% conversion increase in quarterly sales is just the spark you need to make the upgrade.

You know the “smart” stores when you see them, and so do users. They’re the ones that implement automated, streamlined practices with shoppers in mind. Which “smart” stores have you come across recently? What makes them smart?

About the Author: Nirav Sheth is the creator of Awesome Checkout, a Magento checkout extension that guarantees higher checkout conversion rates. He also is the founder of Anatta Design , a Magento and WordPress development shop that builds online businesses.

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